Empower Clinics (CBDT.C) inked a service agreement with Fobi AI to add Fobi’s artificial intelligence data application and wallet platform into Empower’s Kai Care COVID-19 testing product, according to a press release.
The addition of Fobi’s Wallet platform will help make a more secure and seamless digital customer experience for more than just the testing portion of COVID-19, but also in getting results and verification of a negative result.
“Testing and vaccinations are becoming a pillar of everyday life as society continues its fight against COVID-19. I’m proud to deepen our relationship with Fobi and meet the massive demand for reliable, secure and easy COVID-19 testing results and verification sharing. By working together, our companies are supporting a safe reopening for individuals, businesses, schools and so much more,” said Steven McAuley, Empower’s CEO.
Empower is an integrated healthcare company that provides body and mind wellness for patients through its clinics, with digital and telemedicine care, and world-class medical diagnostics laboratories. Supported by an experienced leadership team, Empower is aggressively growing its clinical and digital presence across North America. Our Health & Wellness and Diagnostics & Technology business units are positioned to positively impact the integrated health of our patients, while simultaneously providing long term value for our shareholders.
Empower is a healthcare company that provides patient care through clinics, digital and telemedicine care, and also does research using diagnostics laboratories.
Customers will be able to download the Kai Care wallet directly into the wallet that lives in all Apple and Android mobile phones, and then get their test results directly to the wallet. Governments around the world have been calling for some variety of immunization passport for awhile now, so this is decently well timed.
For Empower, though, it represents another channel to engage customers. Users are more likely to use wallet passes over normal mobile phone apps and campaigns for more Kai Labs tests or other products can be pushed out using banner ads on the front or links on the back of the wallet, or through notifications to phone lock screens. Security issues aren’t issues, either. Fobi’s wallet pass is powered by blockchain sector leader, Hedera Hashgraph.
“Powering the Kai Care wallet pass and supporting Empower to leverage our artificial intelligence data applications clearly provides Empower Clinics and Kai Care with a clear product differentiator in the testing marketplace. There are other testing providers out there, but none of which offer real-time results delivered directly to the wallet. The Kai Care wallet pass solution will provide the means to deliver a new level of personalized client engagement, scheduling and messaging,” according to Rob Anson, Fobi’s CEO.
The channel could potentially be lucrative in terms of advertising and data monetization options for both Empower and Fobi. Let’s consider that Empower could use the wallet pass to promote products like its own testing products as well as other third party products—like travel insurance, for example. Fobi will see revenue from each download and split the proceeds of any advertising and data monetization venture from the service agreement.
—Joseph Morton